Who reaps the benefits, who bears the risks? Comparative optimism, comparative utility, and regulatory preferences for mobile phone technology risk

Risk perception

• general risk estimation
• personal risk estimation
• benefit
• attitude, controllability

Endpoint

• risk perception's dependency on target (personal, society, children), and risk source (handset versus base station)

Considered exposure sources

• • mobile communications
  • mobile phone
  • mobile phone base station
• • residential

Investigated group

1,320 residents of UK took part in the survey in 2001.